Publishers Blog

Finally—an App's App!
App: Wired App Guide
Produced by: Wired magazine/Condé Nast and Gizmodo
Price: $5.99
Details & Features:
No question, the app marketplace is getting crowded—and fast….
it should be interested what change will this make

Mags Help Lift M&A Value
The media, information, marketing and technology sectors saw an increase in merger and acquisition (M&A) activity in the first three quarters of 2011 compared to the same period in 2010. There were 700…
wonder what this really means

By Robert M. Sacks

I will confess to my readers that in the boom of the 1990s I did a fair amount of day trading in the stock market. I was pretty good at it, but let's keep that between us multithousand readers, and no one tell the IRS. Actually I'm just…
maybe this will change things

By Eric Shanfelt

Many factors can limit a media company's opportunity for online revenue growth, such as content strategy, audience development strategy, website/e-newsletter design, technical issues, and even your sales philosophy. But almost without fail, I…
it should be interested what change will this make

By Howard Rauch

Have you ever been on the receiving end of a competitor's surprise promotion piece trashing your editorial content? If so, you know how panic sets in as you prepare to refute the opposition's claims. Even if those claims lack merit,…
does anyone know when this will take effect

By Samir “Mr. Magazine” Husni, Ph.D.

I have a collection of more than 1,000 neckties, however one of them stands apart from all the rest. It is a red tie with tens of white sheep and one—and only one—black sheep. I wear it to class the very first day of school mainly to…
this is so true

By John Sateja

Given the current economic and media-industry environment, the best advice I can provide to publishers is to update your strategic plan—now. And if you don't have one, then develop one. Why? In case you haven't noticed, profound…
if people only knew

By James Sturdivant

As publishers have shifted focus from print-based to multiplatform publishing, the need to attract and retain digital audiences has become more acute. In a world where new apps and digital editions arrive daily, catching a reader's attention…
does anyone know when this will take effect

By Thaddeus B. Kubis

Not long ago, marketing budgets were defined in percentages (e.g., 10 percent for this, and 25 percent for that, 15 percent for the other). Like many other business practices that recently have evolved, this type of budgeting also is being…
can believe what i am reading, so unfair

By James Sturdivant

As the market for virtual events has expanded, so have the options available to publishers looking to monetize this channel. Depending on the type of event produced and platform chosen, revenue from sponsors and attendees can be increased through…
great news thought i would never see this.